Ability to Target Your Audience
Other advantages of advertising on television are the ability to target specific audiences and expand reach by encouraging further engagement on social media.
Advertisers can target their audience by purchasing ad spots during shows their intended demographic is likely to be watching.
What is the advantage of television advertising?
A brand’s presence on TV can lend credibility to that business and expose that brand to a much larger audience initially than online advertising. TV advertising drives all other forms of promotion. Viewers may be using multiple devices while they watch TV but they are far from being disengaged with the content.4 Oct 2017
Is TV advertising still relevant?
Is TV Advertising Still Effective, Relevant, and Worth It? The answer is yes. If it is a streaming source to view TV or movies, that does not accurately represent linear TV. It’s not TV when advertisers are spending money on ads attached to TV streaming on the internet.24 May 2017
What is the cost of advertising on TV?
For local television stations, advertisers can expect to pay a minimum of $5 per 1,000 viewers for a 30-second commercial. Based on data provided by Adage, a 30-second spot broadcast nationally averages around $115,000 in 2019. The average cost placements for 30-second Super Bowl ads can go for upward of $5.25 million.20 May 2019
What are the most effective advertisements on television?
Why TV remains the world’s most effective advertising
- Reach: Based on the compiled data, TV reaches approximately 70% of a country’s population a day, 90% in a week and nearly everyone in a month.
- Popularity: TV, in all its forms, is the world’s favourite video.
- Resilience: Over the past decade, TV has proven remarkably resilient in an era of immense disruption.
21 Nov 2017