We see that Facebook has more users, while Instagram is more common among younger users and may be a better target for companies who want a younger demographic.
Facebook is better for direct response advertising and Instagram is better for brand marketing; focusing on the quality and aesthetics drawing brand awareness.
Do Facebook ads run on Instagram?
Facebook and Instagram campaigns can use the same photos or video across both platforms or unique creative for each. When you’re ready to use Facebook and Instagram ads together, either add Instagram to an existing campaign by editing the ad set’s Placement settings or set up a new campaign across both platforms.
Is Instagram good for advertising?
Instagram ads are non-intrusive and less likely to annoy your targeted audience. The engagement rate on Instagram is higher than the engagement rate on any other social media platform. You can easily integrate Shopify and sell your products instantly. In terms of ROI and cost, Instagram returns the best results.
Who uses Instagram the most?
Over 60% of users log in daily, making it the second most engaged network after Facebook. The biggest demographic group are males between 18 – 24 years old, while 75% of all users are aged between 18 and 24. 37% of US internet users are now on Instagram. 90 percent of Instagram users are younger than 35.
What is the best social media platform?
Top 10 Social Media Sites for Your Business
- Facebook. It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 10 social media sites for business.
- Facebook Messenger.