Average CTR for Search, Display, Rich Media and Facebook
Doubleclick (the display advertising part of Google) further breaks down good click through rates according to different types of ads.
For example, overall display ad CTR is 0.05%, rich media ad CTR is 0.1%, and Facebook Ad CTR ranges from 0.5% to 1.6%.
What is a good CTR for Facebook ads?
Based on the results of our study, a good CTR for Facebook ads is between 2-5%. We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.
What is considered a good click through rate?
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.
What is a good click through rate for social media?
Although there is no exact number to determine what a good click-through rate is, 2% is average for an entire account across all verticals. This means some campaigns inside the account could be performing better and some could be performing worse. Anything higher than 2% is above average.
How much do Facebook ads cost 2019?
Summary: How Much Do Facebook Ads Cost in 2019? Facebook advertising costs can vary wildly, but it’s reasonable to expect a Facebook advertising cost of around $0.50 to $2.00 per click for most industries.
How do I increase CTR on Facebook ads?
This guide will explain depth about what you need to do in each step to gain a better CTR.
- Step 1 – Select the right audience for your ad. This is the first and foremost the important step of all.
- Step 2 – Improve the look and feel of your ad.
- Step 3 – Create a solid offer behind your Ad.
- Step 4 – A/B Test everything above.