CPC stands for cost per click.
This is the price you pay for each click on your Facebook ad.
You can choose to optimize for CPC if you want as many visits to your website as possible.
Facebook will try get you as many clicks as it can within your budget if you choose this option.
What is a good CPC for Facebook ads?
The average Facebook ads cost-per-click is around $0.20-$0.80. However, your cost of Facebook ads depends on multiple factors. That’s why, there’s no one Golden Facebook CPC. But you must check whether your ads have a positive ROI.
Are Facebook ads CPC or CPM?
The default pricing option that Facebook sets for your ad is a “cost per click” (CPC) bid. This is a good option for when you’re first starting out, as the click through rate (CTR) for Facebook Ads is lower and paying for clicks is ultimately cheaper than if you were to pay for the same number of impressions (CPM).
How much does a Facebook ad cost 2019?
Summary: How Much Do Facebook Ads Cost in 2019? Facebook advertising costs can vary wildly, but it’s reasonable to expect a Facebook advertising cost of around $0.50 to $2.00 per click for most industries.
What is CPC and CPM?
Mathematically, it’s easy to compare CPC to CPM. (CPC means Cost per Click ads, while CPM means Cost-Per-Thousand Impressions of the ad.) Assume that you bid $1.00/click for your CPC ad and commit to a $2,500 budget. You are guaranteed 2,500 clicks.