Based on the results of our study, a good CTR for Facebook ads is between 2-5%.
We asked 30+ marketers to share their average CTRs for their Facebook ads, and more than half reported average CTRs within that range.
What is a good CTR?
The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR.
What is the average click through rate on Facebook?
The average click-through rate (CTR) for Facebook ads across all industries is 0.90%.
What is a good CTR for Instagram?
What is a Good Click-Through Rate for PPC? In a study released by Wordstream they found that across all industries, the average CTR for a search ad is 1.91%.
What is a good CTR for YouTube?
YouTube’s official Help Center answer is this: half of all channels and videos on YouTube have an impressions click through rate that can range between 2% and 10%. However, you need to be very careful about how you interpret these numbers.
What’s a good CTR rate?
Average Clickthrough Rate (CTR)
Clickthrough rate reveals how often people who view your ad end up actually clicking it. CTR can be used to help you determine the quality of your imagery, positioning, and keywords. Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.
What is a good email CTR?
In the 2016 State of Email Marketing by Industry, the average open rate for all industries was 21.73% and the average click-through rate was 3.57%. The industries demonstrating the highest open rates and click-through rates were Legal Services and Nonprofits.