What Is A Good Email Click Through Rate?

If you just look at metrics across the board, you can get a good idea of how your emails should be performing: Your average email open rate should be between 15-25%.

Your average click-through rate should be about 2.5%.

Your average click-to-open rate should be between 20-30%.

What is a good email click rate?

A good email open rate meets the average, which is 37% across 28 industries and a sampling of 25 million emails. Depending on your audience and product, however, a good open rate might be well above or below this average. In the construction industry, for example, the average email open rate is 45%.

What is a good open rate for email 2019?

The email click-to-open rate may be considered a measure of the immediate response rate of an email. It’s often a key metric used to measure the success—or lack of success—of a specific email campaign. We found an average email click-to-open rate of 14.10%.

What is a good click to open rate?

Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it’s important to know how you compare with your industry averages. Refer to our 2018 Global Email Benchmark Report to see how you compare to your industry average on unique click to open rate.

What is a good email open rate 2018?

According to the DMA’s Email benchmarking report 2018, email open rates across industries are strong, at 18.1% on average, despite a slight decline compared to last year. Click-through rates remain 1.9% YoY. B2C emails are much more likely to be opened, and have a 19.7% open rate compared to 15.1% for B2B.

What is a good unique click through rate?

A good CTOR will vary between 20 – 30%. Because it’s based on the number of unique opens, CTOR is a good indicator of how interesting your content is to your subscribers. If your links, layout, copy, and overall content are interesting, then your readers will want to click through to learn more.

What is a normal email open rate?

Your average email open rate should be between 15-25%.

What is a good open rate on emails?

In the 2016 State of Email Marketing by Industry, the average open rate for all industries was 21.73% and the average click-through rate was 3.57%. The industries demonstrating the highest open rates and click-through rates were Legal Services and Nonprofits.

What is the difference between click through rate and click to open rate?

Open Rate is the percentage of people who opened your email in the first place. Click-Through Rate (CTR) is the percentage of people who clicked a link in your email. It doesn’t include everyone on your email list or all the emails that were delivered.

What is a good click rate for email campaigns?

Average email campaign stats of Mailchimp customers by industry

IndustryOpen RateClick Rate
Marketing and Advertising16.48%1.74%
Media and Publishing21.92%4.55%
Medical, Dental, and Healthcare21.09%2.25%

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What is a good conversion rate?

Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you’re sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but you’re still stuck in the average performance bucket.

What is a good open rate for constant contact?

An open rate of 30% is, in practice, a top-tier score. Most people average 10-15% per campaign. You can check the average rate for your industry as we update them every month.

Is click through rate important?

A higher CTR is a gauge of more interest in that specific campaign, where a lower CTR can show that your ad may not be as relevant. High CTRs are important because they show that more people are clicking through to your website, but they are also good for other reasons.

What does click through rate tell you?

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

How do I increase email CTR?

How to Improve Your Email Click-Through Rate

  • Look After Email Formatting. Getting formatting right makes a big difference in whether people read your whole email or abandon it unread.
  • Improve Email Content.
  • Segment and Personalize.
  • Get the Timing Right.
  • Build Trust.
  • Nail the CTA.
  • Test Everything.