What Is A Good CTR For Organic Search?


What is a good clickthrough rate? Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.

What is a good Google CTR?

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. So the best way to know if your CTR is higher or lower than average is to look at industry-specific benchmarks.

How do I raise my CTR organic?

How Will You Improve Your Site’s Organic CTR?

  • Track the current state of your click-through rate.
  • Focus on improving page titles.
  • Test page titles in order to pick the most effective.
  • Improve URL structure to make it descriptive.
  • Pay attention to your meta descriptions.
  • Make use of rich snippets and structured data.

What is an organic click?

Organic search is a method for entering one or several search terms as a single string of text into a search engine. Organic search results appear as paginated lists, are based on relevance to the search terms, and exclude advertisements; whereas non-organic search results do not filter out pay per click advertising.