Definition: Impressions are when an advertisement or any other form of digital media renders on a user’s screen.
Impressions are not action-based and are merely defined by a user potentially seeing the advertisement, making CPM campaigns ideal for businesses intent on spreading brand awareness.
How are ad impressions counted?
An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable. Whether the ad is clicked is not taken into account. Each time an ad is fetched, it is counted as one impression.
What is the difference between clicks and impressions?
When your ad loads and displays in front of a user, that is one impression. Well, you can’t have clicks without impressions. Users need to see your ads before they can decide whether or not to click them. This is typically referred to as CPM, or Cost Per Mille, where Mille means thousand.
What are impressions Facebook ads?
Facebook Ads defines impressions as the number of times an ad was viewed. With a few exceptions, an impression is counted each time an ad can be viewed when it enters a person’s screen on Facebook, Instagram or Audience Network. Reach is defined as the number of people your Facebook ad was shown to.
What is a unique impression?
An ad impression, also known as an ad view, is a single instance of a single advertisement appearance. On the other hand, only one unique impression is counted per 24-hour period, even when the visitors view the same ad multiple times.