The default pricing option that Facebook sets for your ad is a “cost per click” (CPC) bid.
This is a good option for when you’re first starting out, as the click through rate (CTR) for Facebook Ads is lower and paying for clicks is ultimately cheaper than if you were to pay for the same number of impressions (CPM).
What is the difference between CPM and CPC?
(CPC means Cost per Click ads, while CPM means Cost-Per-Thousand Impressions of the ad.) Assume that you bid $1.00/click for your CPC ad and commit to a $2,500 budget.
What is cost per click Facebook?
If you’re measuring cost per click (CPC) Facebook advertising costs on average about $0.27 per click. If you’re measuring cost per thousand impressions (CPM), Facebook advertising costs about $7.19 CPM (Hootsuite).
How much does a Facebook ad cost 2019?
Summary: How Much Do Facebook Ads Cost in 2019? Facebook advertising costs can vary wildly, but it’s reasonable to expect a Facebook advertising cost of around $0.50 to $2.00 per click for most industries.
How does FB charge for ads?
The pricing of Facebook ads is based on an auction system where ads compete for impressions based on bid and performance. When you run your ad, you’ll only be charged for the number of clicks or the number of impressions your ad received. Learn more about the Facebook ads delivery system (ad auctions).