A higher CTR is a gauge of more interest in that specific campaign, where a lower CTR can show that your ad may not be as relevant.
High CTRs are important because they show that more people are clicking through to your website, but they are also good for other reasons.
What are good click through rates?
What is a good clickthrough rate? Across all industries, the average CTR for a search ad is 1.91%, and 0.35% for a display ad.
What does click through rate tell you?
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
Is a high click through rate good?
So while you want to have a “high” click-through rate, there’s really no magic number. The average CTR in AdWords is 1.91% for search and 0.35% for display. But average is just that: average. So, as a rule of thumb, a good AdWords click-through rate is 4-5%+ on the search network or 0.5-1%+ on the display network.
Do you want a higher or lower impressions CTR?
A high CTR is almost always better than a low one. CTR stands for Click-Through Rate, and is the percentage of people who have clicked on something. In most cases CTR is used as a way to see if people are interested in something, and is very similar to engagement rate.