How many TVRs do you need?
To calculate this you need to multiply your target reach by your required OTS.
So if you wanted 70% reach at 4 OTS your calculation would be 70 x 4 = 280 TVRs.
If you wanted 70% reach at 5 OTS you’d need 350 TVRs.
What is a TVR?
TVR. The TVR (television rating) is the measure of the popularity of a programme, daypart, commercial break or advertisement by comparing its audience to the population as a whole. One TVR is numerically equivalent to one per cent of a target audience.
How do you work out TVRs?
Frequency (sometimes called average opportunity to see or OTS) is calculated by dividing your campaign reach into your campaign TVRs. So, if you have 100 TVRs and your campaign delivers 50% reach then your average OTS is 100/50 = 2.
How is media reach calculated?
Reach and frequency of exposure are also two of the most important statistics used in advertising management. When reach is multiplied by average frequency a composite measure called gross rating points (GRPs) is obtained. Reach can be calculated indirectly as: reach = GRPs / average frequency.
What is OTS in media planning?
Opportunity To See or OTS is a measure in advertising media which denotes number of times the viewer is most likely to see the advertisement. It is basically frequency of media exposure. It is used in media planning or advertising media selection to answer the question- how many times.