Fundamentally, open reach says that the achievement of opens or clicks by new people is more important than repeated opens and clicks by the same people.
If our goal is to maximise the open rate, we would only send emails to clients and prospects with the greatest propensity to open them.
What is a good open rate?
A good email open rate meets the average, which is 37% across 28 industries and a sampling of 25 million emails. Depending on your audience and product, however, a good open rate might be well above or below this average. In the construction industry, for example, the average email open rate is 45%.
How can open rates be improved?
10 Ways to Improve the Open Rates of Your Marketing Emails
- Create an engaging subject line. The subject line is the first thing a customer sees on any email.
- Write to one person.
- Write quality content.
- Send from a person, not a company.
- Send at the right time.
- Avoid spam filters.
- Segment your list carefully.
- Don’t buy leads.
How is open rate calculated?
Calculating the Open Rate for Your E-Mail Marketing Campaign
- 1.Divide the total number of tracked opens by the non-bounce total to get opens per e-mail assumed delivered.
- Multiply the number of opens per e-mail by 100 to get the open rate as a percentage.
What is a good open rate for email 2019?
The email click-to-open rate may be considered a measure of the immediate response rate of an email. It’s often a key metric used to measure the success—or lack of success—of a specific email campaign. We found an average email click-to-open rate of 14.10%.
What is a good email open rate 2018?
According to the DMA’s Email benchmarking report 2018, email open rates across industries are strong, at 18.1% on average, despite a slight decline compared to last year. Click-through rates remain 1.9% YoY. B2C emails are much more likely to be opened, and have a 19.7% open rate compared to 15.1% for B2B.
What is a good open and click through rate?
Depending on these variables, a good CTOR can vary from 20% to 30% for promotional campaigns, and 30% to 40% or higher for triggered campaigns. A better guide is to self-benchmark CTOR per campaign type over time.