# Quick Answer: How Is Click Through Rate Calculated?

Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.

For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

## What is click through rate?

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

## How do you calculate clicks and CTR impressions?

To calculate CTR, simply divide the number of clicks by the number of impressions; for example, if your ad received 1,000 impressions and 25 clicks, you would have a 2.5% CTR.

## How is click through rate calculated on Facebook?

Click Through Rate: The number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions). CPC: The average cost per click for your ad or campaign, calculated as the amount spent divided by the number of clicks received.

## How do you calculate average click through rate?

This is how the Click through rate (CTR) is calculated: CTR is the number of clicks that their ad receives divided by the number of times their ad is shown: clicks ÷ impressions = CTR. For example, if a business organization had 5 clicks and 100 impressions, then their CTR would be 5%.