Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR.
For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
What is click through rate?
Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.
How do you calculate clicks and CTR impressions?
To calculate CTR, simply divide the number of clicks by the number of impressions; for example, if your ad received 1,000 impressions and 25 clicks, you would have a 2.5% CTR.
How is click through rate calculated on Facebook?
Click Through Rate: The number of unique clicks your ad or campaign received divided by the number of times it was shown (impressions). CPC: The average cost per click for your ad or campaign, calculated as the amount spent divided by the number of clicks received.
How do you calculate average click through rate?
This is how the Click through rate (CTR) is calculated: CTR is the number of clicks that their ad receives divided by the number of times their ad is shown: clicks ÷ impressions = CTR. For example, if a business organization had 5 clicks and 100 impressions, then their CTR would be 5%.