Click-through rate for email is the percentage of people who clicked on at least one link in your email message.

To calculate it simply divide the number of total people who clicked by the number of delivered emails and multiple that ratio by 100 to arrive at your email CTR percentage.

## How is click through rate calculated?

Click-through rate (CTR) can be used to gauge how well your keywords and ads are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

## How do you calculate clicks and CTR impressions?

To calculate CTR, simply divide the number of clicks by the number of impressions; for example, if your ad received 1,000 impressions and 25 clicks, you would have a 2.5% CTR.

## What is a good open rate and click rate?

A good email open rate meets the average, which is 37% across 28 industries and a sampling of 25 million emails. Depending on your audience and product, however, a good open rate might be well above or below this average.