Click through rate (CTR) is the number of ad clicks divided by the number of page views.

Impression clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions.

For example, if your ad received 20 clicks out of 1,000 impressions, the Impressions CTR would be 2%.

## How do you calculate CTR?

Divide the number of unique clicks by the number of ad impressions to calculate the CTR for your online ad. Continuing with the example, divide 20 by 1,000 to get 0.02. Multiply your result by 100 to calculate the CTR as a percentage.

## How much does AdMob pay per click?

But the average per click is barely 2 cents, I’ve noticed. CPM is around $1, or $1 per 1000 Ad impressions. Clicks I have seen as high as $0.25, but its going to vary on the Ad shown obviously.

## Does AdMob pay per impression?

Impression clickthrough rate, which is the rate at which users clicks per each individual ad shown. Revenue per 1000 impressions (RPM) represents the estimated earnings you’d accrue for every 1000 impressions you receive.

## What is considered a good CTR?

The average click-through rate on AdWords paid search ads is about 2%. Accordingly, anything over 2% can be considered an above average CTR. So the best way to know if your CTR is higher or lower than average is to look at industry-specific benchmarks.