STEP 1: Measure the total clicks on a post’s link.
STEP 2: Measure the total impressions on that post.
STEP 3: Divide the number of clicks by the number of impressions and multiply by 100 to get your CTR percentage.
Note: Don’t forget to measure clicks and impressions within the same reporting period.
How are impressions calculated?
Impressions. Impressions are the total number of exposures to your advertisement. If one person was exposed to an advertisement five times, this would count as five impressions. Impressions are calculated by multiplying the number of Spots by Average Persons.
What are social impressions?
Social Media Engagement: Impressions
Impressions, on the other hand, is defined in similar, yet different terms: Impressions: noun, the number of times your content is displayed. While reach measures how many people see your content, impressions measures how many times this content is displayed.
What are impressions on Instagram?
Instagram treats “reach” and “impressions” almost exactly the same way that Facebook does. Reach refers to the total number of unique accounts that have seen your post or story. Impressions measure the total number of times users saw your post or story.
What is the difference between clicks and impressions?
When your ad loads and displays in front of a user, that is one impression. Well, you can’t have clicks without impressions. Users need to see your ads before they can decide whether or not to click them. This is typically referred to as CPM, or Cost Per Mille, where Mille means thousand.