Google AdWords is only worth it if your ads receive genuine clicks from customers.
Unfortunately, in the PPC world, a lot of clicks are often fraudulent, and many users often have no intention of ever buying your product or service.
If there’s a downside to Google AdWords, then this is it.21 Dec 2018
Are Google AdWords effective?
Ads is excellent for highly targeted, measurable and rapid results that lend well to lead and sales generation. On the other hand, Ads requires a significant and ongoing investment, and every impression or click is paid for. It is typically not a cost-effective tool for brand awareness.
Is it worth paying for Google ads?
Yes, AdWords Is Worth It (but it Depends) Whether Google ads are worth the money, or not, depends on two factors. First, there’s what you pay for the ad on Google AdWords. You pay by the click – meaning you pay, if and only if, people click on your ads.7 Jan 2018
How much should you spend on Google ads?
Recommended Monthly Budget You Should Allocate to Google AdWords. My usual recommendation for starting budgets in AdWords ranges from $1,000 to $10,000 per month. The final number depends on your industry, the cost-per-click that you’ll find in it and how likely you are to succeed.9 Jul 2015
Does Google AdWords work for small business?
PPC ads and Google AdWords can be effective for small business—if you use them correctly. Used right, Google AdWords can help you precisely target your audience and drive conversions quickly. With a strong value proposition, landing page, and keyword, Google AdWords can help grow your business.23 Jan 2018